{"id":16178,"date":"2024-03-14T10:39:12","date_gmt":"2024-03-14T10:39:12","guid":{"rendered":"https:\/\/swsm.pl\/?post_type=publikacje_cpt&#038;p=16178"},"modified":"2024-05-14T10:39:55","modified_gmt":"2024-05-14T10:39:55","slug":"poradnik-spolecznosc-internetowa-wokol-marki-wlasnej-jak-stworzyc-porady-najczestsze-bledy","status":"publish","type":"publikacje_cpt","link":"https:\/\/swsm.pl\/en\/poradnik-spolecznosc-internetowa-wokol-marki-wlasnej-jak-stworzyc-porady-najczestsze-bledy\/","title":{"rendered":"Poradnik: Spo\u0142eczno\u015b\u0107 internetowa wok\u00f3\u0142 marki w\u0142asnej \u2013 jak stworzy\u0107? Porady, najcz\u0119stsze b\u0142\u0119dy"},"content":{"rendered":"\n<section class=\"textWithIcons textWithIcons--0 \">\n    <div class=\"tbc\">   \n        <div class=\"container\">\n            <div class=\"row\">\n                                    <div class=\"col-12\">\n                        <div class=\"text text--2 color--navy-500 tbc__desc\"><p>&#8220;Dzi\u015b tworzenie biznesu jest ca\u0142kiem inne ni\u017c 10, 20 czy nawet 30 lat temu. Nowe technologie, powszechny dost\u0119p do wiedzy przyczyni\u0142y si\u0119 do zwi\u0119kszenia \u015bwiadomo\u015bci w\u015br\u00f3d przedsi\u0119biorc\u00f3w. \u015awiat biznesu online w ci\u0105gu ostatnich kilku lat bardzo si\u0119 zmieni\u0142. Dzi\u015b marki s\u0105 bardziej transparentne, komunikuj\u0105 si\u0119 z klientami i partnerami biznesowymi jawnie \u2013 w \u015bwiecie social medi\u00f3w. Z kolei jako konsumenci poznajemy dan\u0105 firm\u0119 od \u015brodka, znamy pracownik\u00f3w, proces powstawania danego produktu czy us\u0142ugi. Jedn\u0105 ze wsp\u00f3\u0142czesnych strategii, wykorzystywanych przez wi\u0119kszo\u015b\u0107 firm, jest rozwijanie spo\u0142eczno\u015bci online. W tym artykule poka\u017c\u0119 Ci, <strong>jak krok po kroku skutecznie stworzy\u0107 spo\u0142eczno\u015b\u0107 online<\/strong> dla w\u0142asnego biznesu. (&#8230;)&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>\u0179r\u00f3d\u0142o: www.praca.pl<\/p>\n<p>&nbsp;<\/p>\n<\/div><div class=\"tbc__btns\"><a class=\"btn btn--sec btn--ico\" href=\"https:\/\/www.praca.pl\/poradniki\/dla-pracodawcow\/spolecznosc-internetowa-wokol-marki-wlasnej-jak-stworzyc-porady,najczestsze-bledy_pr-8302.html\" target=\"_self\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 12C3.60014 7.90264 7.33603 5 12 5C16.664 5 20.3999 7.90264 22 12C20.3999 16.0974 16.664 19 12 19C7.33603 19 3.60014 16.0974 2 12Z\" stroke=\"#29375A\" stroke-width=\"2\" stroke-linejoin=\"round\"\/>\n<path d=\"M15 12C15 13.6569 13.6569 15 12 15C10.3431 15 9 13.6569 9 12C9 10.3431 10.3431 9 12 9C13.6569 9 15 10.3431 15 12Z\" stroke=\"#10AA3A\" stroke-width=\"2\" stroke-linejoin=\"round\"\/>\n<\/svg>\nCzytaj dalej<\/a><\/div>                    <\/div>\n                                                                                                                                                                                                                \n            <\/div>\n        <\/div>\n    <\/div>\n\n<\/section>","protected":false},"author":9,"featured_media":16189,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"publikacje_cpt_tags":[59],"class_list":["post-16178","publikacje_cpt","type-publikacje_cpt","status-publish","has-post-thumbnail","hentry","publikacje_cpt_tags-poradniki"],"acf":{"alert_on":false,"alert_filter_tag_select":false,"alert_filter_by_tag":[],"modalComunicatHeader_blog":"","modalComunicatHeader_link":null,"awarded_post":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Poradnik: Spo\u0142eczno\u015b\u0107 internetowa wok\u00f3\u0142 marki w\u0142asnej \u2013 jak stworzy\u0107? Porady, najcz\u0119stsze b\u0142\u0119dy - SWSM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swsm.pl\/poradnik-spolecznosc-internetowa-wokol-marki-wlasnej-jak-stworzyc-porady-najczestsze-bledy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Poradnik: Spo\u0142eczno\u015b\u0107 internetowa wok\u00f3\u0142 marki w\u0142asnej \u2013 jak stworzy\u0107? Porady, najcz\u0119stsze b\u0142\u0119dy - SWSM\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swsm.pl\/poradnik-spolecznosc-internetowa-wokol-marki-wlasnej-jak-stworzyc-porady-najczestsze-bledy\/\" \/>\n<meta property=\"og:site_name\" content=\"SWSM\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-14T10:39:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swsm.pl\/wp-content\/uploads\/2024\/05\/marka-wlasna.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/swsm.pl\\\/poradnik-spolecznosc-internetowa-wokol-marki-wlasnej-jak-stworzyc-porady-najczestsze-bledy\\\/\",\"url\":\"https:\\\/\\\/swsm.pl\\\/poradnik-spolecznosc-internetowa-wokol-marki-wlasnej-jak-stworzyc-porady-najczestsze-bledy\\\/\",\"name\":\"Poradnik: Spo\u0142eczno\u015b\u0107 internetowa wok\u00f3\u0142 marki w\u0142asnej \u2013 jak stworzy\u0107? Porady, najcz\u0119stsze b\u0142\u0119dy - SWSM\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/swsm.pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/swsm.pl\\\/poradnik-spolecznosc-internetowa-wokol-marki-wlasnej-jak-stworzyc-porady-najczestsze-bledy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/swsm.pl\\\/poradnik-spolecznosc-internetowa-wokol-marki-wlasnej-jak-stworzyc-porady-najczestsze-bledy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/swsm.pl\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/marka-wlasna.jpg\",\"datePublished\":\"2024-03-14T10:39:12+00:00\",\"dateModified\":\"2024-05-14T10:39:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/swsm.pl\\\/poradnik-spolecznosc-internetowa-wokol-marki-wlasnej-jak-stworzyc-porady-najczestsze-bledy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/swsm.pl\\\/poradnik-spolecznosc-internetowa-wokol-marki-wlasnej-jak-stworzyc-porady-najczestsze-bledy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/swsm.pl\\\/poradnik-spolecznosc-internetowa-wokol-marki-wlasnej-jak-stworzyc-porady-najczestsze-bledy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/swsm.pl\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/marka-wlasna.jpg\",\"contentUrl\":\"https:\\\/\\\/swsm.pl\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/marka-wlasna.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/swsm.pl\\\/poradnik-spolecznosc-internetowa-wokol-marki-wlasnej-jak-stworzyc-porady-najczestsze-bledy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\\\/\\\/swsm.pl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Poradnik: Spo\u0142eczno\u015b\u0107 internetowa wok\u00f3\u0142 marki w\u0142asnej \u2013 jak stworzy\u0107? Porady, najcz\u0119stsze b\u0142\u0119dy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/swsm.pl\\\/#website\",\"url\":\"https:\\\/\\\/swsm.pl\\\/\",\"name\":\"SWSM\",\"description\":\"\u015al\u0105ska Wy\u017csza Szko\u0142a Medyczna w Katowicach\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/swsm.pl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Poradnik: Spo\u0142eczno\u015b\u0107 internetowa wok\u00f3\u0142 marki w\u0142asnej \u2013 jak stworzy\u0107? Porady, najcz\u0119stsze b\u0142\u0119dy - SWSM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/swsm.pl\/poradnik-spolecznosc-internetowa-wokol-marki-wlasnej-jak-stworzyc-porady-najczestsze-bledy\/","og_locale":"en_US","og_type":"article","og_title":"Poradnik: Spo\u0142eczno\u015b\u0107 internetowa wok\u00f3\u0142 marki w\u0142asnej \u2013 jak stworzy\u0107? Porady, najcz\u0119stsze b\u0142\u0119dy - SWSM","og_url":"https:\/\/swsm.pl\/poradnik-spolecznosc-internetowa-wokol-marki-wlasnej-jak-stworzyc-porady-najczestsze-bledy\/","og_site_name":"SWSM","article_modified_time":"2024-05-14T10:39:55+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/swsm.pl\/wp-content\/uploads\/2024\/05\/marka-wlasna.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/swsm.pl\/poradnik-spolecznosc-internetowa-wokol-marki-wlasnej-jak-stworzyc-porady-najczestsze-bledy\/","url":"https:\/\/swsm.pl\/poradnik-spolecznosc-internetowa-wokol-marki-wlasnej-jak-stworzyc-porady-najczestsze-bledy\/","name":"Poradnik: Spo\u0142eczno\u015b\u0107 internetowa wok\u00f3\u0142 marki w\u0142asnej \u2013 jak stworzy\u0107? Porady, najcz\u0119stsze b\u0142\u0119dy - SWSM","isPartOf":{"@id":"https:\/\/swsm.pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/swsm.pl\/poradnik-spolecznosc-internetowa-wokol-marki-wlasnej-jak-stworzyc-porady-najczestsze-bledy\/#primaryimage"},"image":{"@id":"https:\/\/swsm.pl\/poradnik-spolecznosc-internetowa-wokol-marki-wlasnej-jak-stworzyc-porady-najczestsze-bledy\/#primaryimage"},"thumbnailUrl":"https:\/\/swsm.pl\/wp-content\/uploads\/2024\/05\/marka-wlasna.jpg","datePublished":"2024-03-14T10:39:12+00:00","dateModified":"2024-05-14T10:39:55+00:00","breadcrumb":{"@id":"https:\/\/swsm.pl\/poradnik-spolecznosc-internetowa-wokol-marki-wlasnej-jak-stworzyc-porady-najczestsze-bledy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/swsm.pl\/poradnik-spolecznosc-internetowa-wokol-marki-wlasnej-jak-stworzyc-porady-najczestsze-bledy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/swsm.pl\/poradnik-spolecznosc-internetowa-wokol-marki-wlasnej-jak-stworzyc-porady-najczestsze-bledy\/#primaryimage","url":"https:\/\/swsm.pl\/wp-content\/uploads\/2024\/05\/marka-wlasna.jpg","contentUrl":"https:\/\/swsm.pl\/wp-content\/uploads\/2024\/05\/marka-wlasna.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/swsm.pl\/poradnik-spolecznosc-internetowa-wokol-marki-wlasnej-jak-stworzyc-porady-najczestsze-bledy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/swsm.pl\/en\/"},{"@type":"ListItem","position":2,"name":"Poradnik: Spo\u0142eczno\u015b\u0107 internetowa wok\u00f3\u0142 marki w\u0142asnej \u2013 jak stworzy\u0107? Porady, najcz\u0119stsze b\u0142\u0119dy"}]},{"@type":"WebSite","@id":"https:\/\/swsm.pl\/#website","url":"https:\/\/swsm.pl\/","name":"SWSM","description":"\u015al\u0105ska Wy\u017csza Szko\u0142a Medyczna w Katowicach","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/swsm.pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/swsm.pl\/en\/wp-json\/wp\/v2\/publikacje_cpt\/16178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swsm.pl\/en\/wp-json\/wp\/v2\/publikacje_cpt"}],"about":[{"href":"https:\/\/swsm.pl\/en\/wp-json\/wp\/v2\/types\/publikacje_cpt"}],"author":[{"embeddable":true,"href":"https:\/\/swsm.pl\/en\/wp-json\/wp\/v2\/users\/9"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swsm.pl\/en\/wp-json\/wp\/v2\/media\/16189"}],"wp:attachment":[{"href":"https:\/\/swsm.pl\/en\/wp-json\/wp\/v2\/media?parent=16178"}],"wp:term":[{"taxonomy":"publikacje_cpt_tags","embeddable":true,"href":"https:\/\/swsm.pl\/en\/wp-json\/wp\/v2\/publikacje_cpt_tags?post=16178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}